The Atlantic Hotel announces new trade partnership in Germany

The Atlantic Hotel is pleased to announce its new partnership with progressive travel representation and marketing company, Lobster Experience (www.lobster-experience.com) in Germany. The Atlantic has been admitted into the exclusive Little Lobster programme, which has been specially developed to support the needs of unique, small, independent, luxury hotels and provide them with visibility in the German speaking market.


With the programme acting as a door-opener to the luxury travel community in German speaking Europe, The Atlantic will be provided with a route to market to reach high-end travel agencies and niche tour operators. From 10th to 13th March, The Atlantic will be in attendance at Loop Hamburg (www.loop-luxury-fair.com/loop-hamburg), the luxury B2B travel show which has quickly established itself as the leading luxury event for the German speaking market. Atlantic Managing Director Patrick Burke will meet more than 60 high-end travel designers, tour operators and media during this prestigious three-day event.


The Atlantic will also be included in THE BOOK, a limited-edition glossy coffee table book which is the ultimate guide to the finest travel inspirations. High end travel agencies and tour operators are hand-selected to receive it by Lobster Experience while their clients, interested in the finest luxury travel, will in turn receive personal copies.


Astrid Oberhummer, owner and managing director, Lobster Experience, said: “We are very proud to welcome one of Jersey’s finest luxury hotels to our Little Lobster portfolio. Little Lobster opens the door to the German speaking markets and the right contacts in the media and B2B trade for special hotel pearls like The Atlantic Hotel.”


Patrick Burke, owner and managing director, The Atlantic Hotel, added: “We have long known that the German market holds fantastic potential both for The Atlantic Hotel and for Jersey as a luxury travel destination. We are seeing real growth in this market and look forward to working with the expert team at Little Lobster to tell our story in German speaking Europe. We are very proud to have become part of this exclusive collection of some of the world’s finest independent hotels and look forward to flying the flag for Jersey in Germany.”

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