Atlantic team showcased as ‘Masters of their Craft’ by Barclays
The Atlantic Hotel, Jersey has been featured in a short film for Barclays latest mortgages campaign in Jersey. In the film, Patrick Burke, owner and managing director of the family owned business, tells the story of the hotel and what makes it tick. The film serves as a window into the world of The Atlantic, where the team is described by Barclays as ‘Masters of their Craft’ and making hospitality an art.
Recounting the history behind the development of The Atlantic almost 50 years ago by his late father, Henry Burke, Patrick’s pride in continuing Henry’s legacy shines through. He explains how the story of The Atlantic is a story of Jersey; he is a passionate ambassador for his adopted home which he moved to with Henry 60 years ago. The more Patrick travels, the more he realises what a special place the island is, from its spectacular landscapes to its fiercely independent residents.
Patrick shares his belief that hotels are all about people, from those who own them, to those who work in them, supply them and of course, stay in them. He believes that his principal role as proprietor of the family owned Atlantic Hotel is to create a stage on which some very talented people can express themselves.
Patrick Burke comments: “Growing up in a hotel family it just seemed natural for me to follow in my father’s footsteps. Having trained in some of the best hotels in the country it was so special to spend time learning about the business from my father when I returned to the island in 1985. Henry’s vision was to create a hotel of international standard on one of the most stunning sites in the Channel Islands. I have now been in charge of the business for over 30 years and what I’ve done if anything over those years is to continue to evolve the property to maintain those standards. The Atlantic is a very special place and I am fortunate indeed to be surrounded by an incredibly talented team who make the hotel what it is. Ahead of the hotel’s 50th anniversary next year, we are thrilled to bits to have been recognised by Barclays as masters of our craft and we thank them for giving us this opportunity to tell our story.”
The Atlantic film is live on the Barclays Overseas website and social media channels as well as within the bank’s branch in St Helier.